Thursday, November 01, 2007

International Flavors & Fragrances Aromatic Orchids

"Subha Patel...

the orchid...
At different times of the day, it will give you a different smell...

Patel, director of nature-inspired fragrance technology for International Flavors & Fragrances...
oversees the world's largest collection of aromatic orchids, among other plants, at IFF's Botanical Gardens in Union Beach... she tries to capture
their essence to create the next great aroma.

IFF...
The New York company creates flavors for soda, candy, soup and toothpaste, and fragrances for soap, detergent, women's perfume and men's cologne...

Five customers, Procter & Gamble, Unilever, Colgate, Pepsi and Este Lauder, represent 31 percent of IFF's $2 billion in revenue...

Some scents can be re-created when perfumers use air samples from a flower. Fragrances made in that way include... Wonderful by Beauty Bank, an Est?e
Lauder brand, which uses the scent of a Mackayi orchid.

Patel... An organic chemist... grew up on a coffee plantation in Nairobi, Kenya"

URL :
http://www.nj.com/business/ledger/index.ssf?/base/business-8/1193809006226530.xml&coll=1

Enjoy,
Steve Peralta
1888Orchids.com

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